11 MARKETING TIPS FOR ANY BUSINESS

Proper content marketing can improve your position within your industry. These days having a strong online presence is essential for any business. No matter what you are currently doing to get your name out, there is always room for improvement. Your product and/or service can be amazing, but no one will know it unless you market it. Let us go over some marketing tips and ideas that you can implement into your business.

1. POST AND ENGAGE ON FREE SOCIAL MEDIA ACCOUNTS: Social media is a great platform to engage with your audience, give updates on your business and create eye catching content. Create business pages for your company in these platforms where you separate personal with business. By doing this, your message and content for your business will be clear and precise. Start conversations with your audience to keep them engaged. Talk directly with your customers and respond when you are tagged.

2. CREATE A GOOGLE MY BUSINESS PROFILE: In addition to social media, creating a google my business profile is a great addition. Having this profile allows you to be found on Google, add your products and services to make it easier for customers to book your services and buy your products. Being one of the biggest search engines, it is great to have your business listed on their platform as well.

3. USE EMAIL NEWSLETTERS TO RE-ENGAGE WITH YOUR CUSTOMERS: Sending out weekly or monthly newsletters to your customers with valuable content has been proven to keep existing customers. Use this marketing tool to update customers about your business and new things that you may be including. Create promotions to keep your customers coming back and use this method to update your audience on leading industry news.

4. BLOGGING ABOUT YOUR EXPERTISE ADDS VALUE TO YOUR BUSINESS: Writing about your expertise allows your audience to get to know about your knowledge and what you can offer them. This builds trust with your customers, and trust is value. This marketing tool when used correctly will also help your SEO ranking and on search engine result pages. Make sure to use the correct keywords for each individual blog. Share your knowledge with your audience.

5. CREATE AND OPTIMIZE YOUR WEBSITE: Having a website for your customers to visit brings a level of legitimacy and gives your business an online presence. Showcase the services and/or products that you offer and even more importantly, have a way for your customers to reach you. Make it easy to navigate, mobile friendly and reduce the file sizes for quicker uploads. By improving your websites optimization, it will increase your SEO ranking as well in search engines.

6. USE INFLUENCERS TO MARKET YOUR BRAND: We all know about influencers. Find the ones that work closest with the audience you are trying to engage with. Influencers will already have a large social media following that would be of benefit to you. You can reach out to these influencers directly to see if they are willing to work with your brand or there are agencies that already have a list of influencers that they work with.

7. CREATE VIDEO CONTENT: There is no bigger direct message to your audience than videos talking about your product and/or service. With platforms now like TikTok and more importantly YouTube, you have the capability of doing live videos, give your audience behind the scenes look that they will not find anywhere else, give them explanations of the process that you do and give product demos.

8. SCHEDULE OUT YOUR CONTENT: Most platforms allow you to schedule things to go out at a certain time and date. This is a great way to plan ahead of time and not have to worry about it daily. Schedule your video content, social media posts and email campaigns. Keep an eye out for when you get the most engagement back from your audience and schedule during the time of day when you get the most activity. Analyzing your numbers is just as important.

9. ATTEND NETWORKING SOCIAL EVENTS: There area always events going on and if you look there will definitely be a few that are related to your industry. Grab your business cards, dress right for the occasion (You always want to represent your brand at your best) and get ready to socialize. Talk to other industry relatives, share your knowledge, showcase your expertise, share your contact information, and most importantly grab theirs. Follow up with these industry leaders, listen, learn and do.

10. ASK YOUR CUSTOMERS FOR A REVIEW: Don't loose the importance of a client review. Reviews build trust with new customers looking for your product/service and you can also consider them referrals. Encourage customers to speak about their experience with your company. This will boost your online presence, give you feedback about your business and get you new business.

11. KNOW YOUR AUDIENCE: Determine who your perfect audience is. Ask yourself the 3 main questions, Who is your target audience, What does your target audience do, and How can you help your audience do this better. The goal is to reach your ideal audience to get more interactions.

Using these great marketing ideas will set up your business for success. Make sure to track results and give them time. There are things that you will not see results right away as it takes time to get things going and to gain a large enough audience.

As always, sending positive vibes your way 🙏